![]() To former AT&T Broadband and TCI employees, it was a fresh start with the largest MSO in the country. For some of the system’s more than 1,800 employees in south Florida, the bash was a homecoming - Comcast owned systems throughout Broward County before swapping them to AT&T Broadband in December 2000. “We believe getting employees on board is critical and the first step in being successful in any market.” Comcast threw the event in part to get employees excited about the latest in a long line of the area’s cable systems’ corporate owners and fired up for what promises to be a very intense couple of years as the MSO undertakes an aggressive upgrade. Comcast wanted to “show its commitment from a company standpoint and to set the tone for how we’re going to be moving forward in communities in south Florida,” he adds. “The intent was to signify our commitment to the market and to the employees,” says Tom Autry, area VP/GM for Miami-Dade and the Florida Keys. Employees came from as far away as Key West - more than 100 miles southwest of Miami - for the meet-and-greet event. Groups of employees from Vero Beach and Fort Pierce, the northernmost parts of Comcast’s south Florida division, traveled two hours by bus to the recently rebuilt, art deco Diplomat, which in its 1960s heyday was a magnet for movie stars, gangsters and gamblers. The nearly 3,000 attendees - including spouses, families and significant others - were invited to play a version of Family Feud (courtesy of the Game Show Network), check out an alligator and other wild animals (courtesy of Animal Planet, partially owned by Comcast) and participate in a variety of games (courtesy of Comcast’s sports programming partners). In essence it was a splendid party at the fabled Westin Diplomat Resort and Spa in Hollywood. To that end, in late February Comcast hosted what one division manager called the “internal unveiling” of the newly named south Florida system to its employees. BY MAVIS SCANLON Before Comcast could impress its new customers in south Florida, it needed to wow its employees, most of whom until recently worked under the AT&T Broadband banner.
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